We build better businesses through people.

HR Executive Search // Consulting // Advisory





The world of work has become increasingly complex. The legacy models of human resources are outdated. A new model of 21st Century HR is evolving, based on transformative business value focused on people. This is the space we call home.

Amplify is a boutique agency led by Founder, Lars Schmidt. Lars has spent over 20 years building industry-leading companies as a corporate talent leader and entrepreneur. He’s been working at the vanguard of the future of work for years and leverages that experience to solve a range of talent challenges for clients. From finding transformative people executives to designing and implementing solutions for complex talent challenges, Amplify helps companies build better businesses through people.


Trusted by leaders in their field





HR Executive Search

The field of HR is changing. Paradigm-changing technology, data-driven people strategy, societal shifts, generational drivers, global mobility - and more - are adding to the complexity of business operations and reshaping the mold of what it means to be an HR leader. 

Amplify is new model of agency. We’re not a traditional search firm built around the transaction of a hire. We’re a growth catalyst for 21st Century HR leaders built on an ecosystem model of ongoing career development value and support that goes beyond placements. These embedded relationships allow us to build a robust network of talent, including established leaders and rising stars. Learn more




Our strategic consulting services are designed to help you build competitive advantages in talent. From comprehensive global talent strategy to targeted employer brand campaigns, we've partnered with industry leaders to enhance their talent attraction and acquisition capabilities.

Our consulting services cover a range of employer brand and recruiting optimization initiatives including: employer brand audit, employer brand roadmap, employer value proposition (EVP) development and execution, brand sentiment analysis, career site development, digital/social engagement, consumer brand alignment, recruitment marketing, brand ambassadors, recruitment advertising, employer brand training, recruitment process audit, recruitment process optimization, technology assessment and recommendation, candidate experience audit and optimizations, recruiter training, hiring manager training, and more. Learn more



Advisory / Coaching

Imagine having access to deep industry expertise as you need it without the commitment of full-time or dedicated consulting resources. Our advisory services provide ongoing strategic relationships and counsel to people leaders and HR technology companies developing their go to market strategies. We help clients think through strategic initiatives, challenges, and market fit - then develop tailored solutions that help them succeed. Our advisory work can be on a day rate, project basis, or ongoing based on the client needs.


Lars Schmidt, Founder

Hi. I’m Lars. I’m the Founder and sole principal of Amplify. I’ve spent 20+ years in a variety of corporate leadership and consulting roles with industry leaders including Ticketmaster, NPR, SpaceX, Hootsuite, Cracker Barrel, and more.

I’m a wonk on modern HR and work to accelerate the evolution of HR capabilities and impact through efforts like the HR Open Source initiative I co-founded, regular columns in Fast Company and Forbes, co-authoring Employer Branding for Dummies (Wiley, 2017), the 21st Century HR podcast and media series, and talks around the world.

When I’m not doing things related to the above I can be found at our Northern Virginia home where I’m Dad to two wonderful daughters and an amazing wife who reminds me daily what “marrying up” means.

Disclosures: I advise Clinch,, and ConveyIQ. 

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