As Senior Director of Talent Acquisition & Innovation at NPR, Schmidt broadcasts some of the strategies and best practices he’s experimenting with as he builds the venerable brand’s employer branding profile. On both his personal Twitter account and as the voice of @NPRJobs, Schmidt’s approach involves inserting himself in the community and conversation, openly offering expertise and experience with no agenda other than a dual passion for technology and talent.
When Lars Schmidt launched NPRLife, a twitter hashtag that gives an inside look at working at NPR, it was one more in a series of bold, inexpensive moves. Schmidt, who has built Recruiting teams around the media industry, is the prototype of a pioneer. This is a guy who creates a reality distortion field that causes stuff to happen. Somehow, he aligns himself with the fates and good things flow in his direction. “Branding is critical for Recruiting”, he says. “In the news business, the product is the brand that matters. In Digital, it’s our national employment brand. What matters locally is how we’re perceived as a place to work. These are distinct manageable aspects of Branding. In our industry, we call it Employment Branding. It’s really just a layer of engagement with the overall brand.”Keep your eyes on Lars Schmidt. His experimental attitude is exactly the way that innovation will percolate into our R&D free environment. In his case, influence is a combination of position, temperament and the willingness to leverage whatever you have.