Schmidt, the former Vice President of Human Resources for for Ticketmaster/ Live Nation Entertainment, says his recruiting philosophy is “driven by collaboration,” and social media is a space that makes collaboration a breeze — I’ll re-tweet you if you re-tweet me. Having managed several collaborations in public media myself, including the CPB-funded EconomyStory project, I can attest that social media is indeed an easier play space in many ways than, for example, coming up with a co-branding strategy; it’s low-hanging fruit, often with high-impact results.
At a time when many companies and organizations are trying to effectively marshal social media resources to promote their brand and attract talent, Washington-based NPR has put these platforms at the center of its recruitment strategy. It’s an approach that by nature targets a job candidate who is digitally savvy and an active user of social media. Lars Schmidt, the organization’s senior director of talent acquisition and innovation, said he has found social media to be “a great equalizer” when competing for talent. As a nonprofit, NPR has limited dollars to put toward hiring initiatives, and Schmidt said social media allows it to better compete against other employers with bigger budgets.