At a time when many companies and organizations are trying to effectively marshal social media resources to promote their brand and attract talent, Washington-based NPR has put these platforms at the center of its recruitment strategy. It’s an approach that by nature targets a job candidate who is digitally savvy and an active user of social media. Lars Schmidt, the organization’s senior director of talent acquisition and innovation, said he has found social media to be “a great equalizer” when competing for talent. As a nonprofit, NPR has limited dollars to put toward hiring initiatives, and Schmidt said social media allows it to better compete against other employers with bigger budgets.
Lars Schmidt, Senior Director for Talent Acquisition and Innovation at NPR, turned to Twitter when he moved to the nonprofit public radio company from Ticketmaster. With tighter resources, creative strategies were essential to meeting his recruiting goals. He started an @NPRJobs Twitter account and now uses it not just to broadcast job openings but to share information about NPR’s work culture, publicize openings at member stations, and build community by offering career tips.