As Senior Director of Talent Acquisition & Innovation at NPR, Schmidt broadcasts some of the strategies and best practices he’s experimenting with as he builds the venerable brand’s employer branding profile. On both his personal Twitter account and as the voice of @NPRJobs, Schmidt’s approach involves inserting himself in the community and conversation, openly offering expertise and experience with no agenda other than a dual passion for technology and talent.
Lars Schmidt, Senior Director for Talent Acquisition and Innovation at NPR, turned to Twitter when he moved to the nonprofit public radio company from Ticketmaster. With tighter resources, creative strategies were essential to meeting his recruiting goals. He started an @NPRJobs Twitter account and now uses it not just to broadcast job openings but to share information about NPR’s work culture, publicize openings at member stations, and build community by offering career tips.