Lars Schmidt, Founder

Lars Schmidt is the Founder of Amplify. Prior to founding Amplify, he spent 20+ years building progressive talent teams at companies including NPR, Magento, and Ticketmaster. Lars is also the Co-Founder of HR Open Source (, a global initiative to accelerate innovation and education in HR.

Lars is a writer and global keynote speaker. His regular columns on Fast Company and Forbes explore the future of work. He’s the co-author of Employer Branding for Dummies (Wiley, 2017). Lars was named a Top 100 Influencer by HR Examiner, included in The Huffington Post’s Top 100 Most Social HR Experts on Twitter, and LinkedIn’s 50 Most Popular Recruiting Influencers. You can find him on Twitter at @Lars.