Case Study: NPR

NPR had a traditional transactional recruiting model, focused primarily on job boards and career fairs. Their hiring challenges were stiff, as the non-profit organization was competing for talent against for-profit competitors on two fronts: media and technology. As a non-profit, the recruiting resources and budget were also very limited.


Shifting the recruiting focus from a reactive transactional model to a proactive model driven by talent branding, social media and digital engagement, and internal and external brand advocacy.



#NPRlife Campaign

@NPRjobs on Twitter

Employer Branding Video - NPR Internship Program

Employer Branding Video - "NPR Moment"

LinkedIn Top 10 Company Pages 2013 - NPR

#NPRTwitter Chat - a collaboration between NPR and Twitter recruting

Lars SchmidtComment