Hootsuite

Case Study: Hootsuite

Hootsuite was experiencing explosive growth over the past several years. Being a leader in the social HR space, Hootsuite had a strong desire to continue pushing the boundaries of Employer Branding, social recruiting, and working at the edges of modern recruiting.

Solution:

Amplify Talent was engaged in a seven month contract to design, champion, and evangelize progressive recruiting and employer branding strategies to enhance Hootsuite’s recruiting capabilities and reach.

Results:

  • Employer Branding and Recruiting optimization efforts led to a 50% increase in global applications per job.
  • Developed programs that led to 43% of applicants stating their decision to apply was influenced by Hootsuite’s Social Recruiting presence.
  • Co-launched the Open Source HR initiative (HROS.co) designed to accelerate learning and advancement in HR by sharing case studies and resources.
  • In partnership with VP of Talent and HR stakeholders, led the development of Hootsuite’s Employer Brand playbook, a comprehensive global resource to ensure all stakeholders were informed and aligned on how the drive Hootsuite’s Employer Brand efforts.
  • In collaboration with talent team, led the development of Hootsuite’s Employee Value Proposition.
  • Collaborated with Recruiting team to launch monthly recruiting twitter chat (#HootJobs) designed to give prospects and applicants a window into Hootsuite hiring, and access to Recruiters and Hiring Managers.
  • Developed Employer Brand Asset Library, including tailored assets to allow recruiters to more efficiently and effectively share targeted content with recruits and prospects.
  • Enhanced and reviewed Candidate Experience (CX) efforts, including redesigned job description templates and candidate communication templates.
  • Designed and executed the first global Employer Brand campaign on Periscope: Operation #FollowTheSun.
  • Developed visual branded assets to be used with social media shares to drive engagement to #HootsuiteLife and career site.
  • Launched #HootsuiteLife Storytelling Lab on SoundCloud.
  • Trained recruiting team on social recruiting, employer branding, and recruiting best practices.

Work Samples

Hootsuite Employer Brand Playbook

Hootsuite Story-Telling Lab

Hootsuite Story-Telling Lab

Hootsuite Story-Telling Lab

Branded Visual Assets

Branded Images

Branded Images

Employer Brand Asset Library

Hootsuite Employer Branding Asset Library

Hootsuite Employer Branding Asset Library

Live Streaming Employer Brand Campaigns

Enhanced Job Description Templates

New Job Description Template

New Job Description Template

Lars SchmidtComment