Hootsuite was experiencing explosive growth over the past several years. Being a leader in the social HR space, Hootsuite had a strong desire to continue pushing the boundaries of Employer Branding, social recruiting, and working at the edges of modern recruiting.
Amplify Talent was engaged in a seven month contract to design, champion, and evangelize progressive recruiting and employer branding strategies to enhance Hootsuite’s recruiting capabilities and reach.
NPR had a traditional transactional recruiting model, focused primarily on job boards and career fairs. Their hiring challenges were stiff, as the non-profit organization was competing for talent against for-profit competitors on two fronts: media and technology. As a non-profit, the recruiting resources and budget were also very limited.
Shifting the recruiting focus from a reactive transactional model to a proactive model driven by talent branding, social media and digital engagement, and internal and external brand advocacy.