I sat down with PH.Creative Co-Founder, Bryan Adams, to discuss storytelling in Employer Branding on his "Getting Goosebumps" podcast. You can listen below, and be sure to subscribe to his podcast for great insights on storytelling from some of the top minds in Marketing, Product, and Talent.
About The Episode
On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.
How recruitment has evolved
We look at the way recruitment has evolved from its typically transactional functioning, to a more candidate centric approach. Lars enlightens us into becoming the pioneer of the first cultural hashtag. He emphasizes how today job seekers are consumers and are much savvier.
The difference between authentic and manufactured
Lars describes the most authentic types of employer branding. He discusses how he finds audio the most compelling and intimate medium for expressing a story, along with social platforms such as Instagram that convey a truly authentic employer brand.
Talent attraction and repulsion
We delve deeper into the authenticity of an employer brand being illustrated effectively through attracting and repelling. A buried balance of employer branding that only focuses on the positives can appear disingenuous. Lars talks translucency – giving people enough insight into your organisation in order to make informed decisions premised on authenticity.