Snapchat is a growing force in the world of social media. It's become the social platform of choice for millennials, and brands are taking notice. It's more than just snaps. Snapchat has grown into one of the preferred communication channels for GenY with 69% of millennial users using it daily as a chat platform. This is an important stat for HR.
The field of Recruiting, with it's focus on talent attraction and branding, is usually an early adopter of new platforms. They want to gauge whether these new platforms can be integrated into their branding portfolio, and help them attract and engage talent in new ways.
Recruiting is all about meeting candidates where they are. For some companies, that's Snapchat. Does that mean everyone needs to rush out and start snapping? No, but whether you're using Snapchat for business or personal reasons there may be reasons to invest your time there.
HR industry veteran Jay Kuhns (👻 jrkuhns) is one of the more active Snappers in the space. He recently blogged about his experience with Snapchat, and why he feels HR professionals should start Snapping.
I'm an admitted Snapchat newbie. I've been digging into the platform the past month to learn more about how it works, and gauge how companies might use it for branding purposes.Read More