Posts in Social Media
Snapchat For Branding: What You Need To Know

Brands are increasingly migrating to Snapchat and some are finding measurable success. If you’ve researched your target audience and determined Snapchat makes sense for your branding portfolio - be aware you need to develop an entirely new approach.

Snapchat is unlike any other social platform. It's all about capturing a moment - through video and photo. You can customize these moments with filters, emojis, text, and drawing. No links, no self-promotional “thought leadership” blog posts or auto-scheduled posts - just moments. 

As Snapchat is all about the real-time sharing, metrics and analytics are not easy to come by. This presents unique challenges for branders who want to measure engagement and ROI. Here are a few things to consider:

FOLLOWERS

Followers in social are often considered a vanity metric. They don’t necessarily illustrate engagement (considering they can be bought on most platforms), but they're often one of the first metrics brands review to gauge how popular they are. Snapchat doesn’t provide follower counts. You can determine how many followers viewed your story, but that’s it. This presents some challenges when trying to measure overall channel ROI and reach.

Continue reading in the full post.

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Beginners Guide To Snapchat

The first thing you need to know about Snapchat is that it’s unlike any other social channels. Those fluent in Tweets, Instas, and Facebook assuming that experience will translate to Snapchat are in for a surprise. 

Snapchat is all about capturing a moment, through videos and photos. You can customize these moments with emojis, text, filters, and drawing - but that’s your communication method. No links, no self-promotional “thought leadership” blog posts or auto-scheduled posts - just moments. Real and true. 

The presentation below was developed by A m p l i f y (👻 ThisIsLarsSnap) with the help of Snapchat veterans - Nando Rodriguez (👻 nandoism) and Celinda Appleby (👻 cellyapp). The goal was to demystify Snapchat and help new users and brands better understand how the platform works. You can view the entire presentation below, or download it for free.

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Engagement Analysis: Random Tweets Of Kindness #RTOK

I spent over 17 hours watch the Random Tweets of Kindness stream last Wednesday 3/11. As the tweets from around the world kept coming, over 4,000 of them from 35+ countries, I read them all. I was moved by the participation and sincerity of the people who participated, and the surprise and appreciation of those receiving them.

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The Return Of "Random Tweets Of Kindness" #RTOK

Last year I tried an experiment called "Random Tweets Of Kindness". The concept was rather simple. I spent one day recognizing people who had an impact on me in some way. Many of them helped or inspired me personally. Others were people whose work or style I admired. Most were having a positive impact on their field, freely sharing their knowledge and expertise.

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Glassdoor Summit Preview: You Say You Want A [r]Evolution? #GDSummit

What if...we started over. What if we built recruiting today, based on current job search behaviors and expectations? What would it look like?

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