The year was 2010. I recently landed at a new job running recruiting and innovation at NPR. My past experience included traditional ‘traditional’ recruiting leadership roles at companies including Ticketmaster, Magento, and Intersperse. I soon learned a traditional recruiting approach would fail in this new role. It forced me to find new ways to share our employee experience, culture, and talent - and fundamentally changed how I thought about recruiting. This was my introduction to Employer Branding.
Fast forward to today. The field of Employer Branding had evolved into the fastest growing area of recruiting. 62% of global talent leaders say Employer Brand is their biggest priority for 2016. Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives. Employer Brand has matured into a key component to the modern recruiting function.
Introducing the Employer Brand Checklist
Motivated by the collaborative sharing spirit driving the HR Open Source (HROS.co / #HROS) initiative, I decided to open up my own playbook of EB resources, tools, and assets I use with clients when helping them develop their Employer Brand strategy. I wanted to make it even more robust, so enlisted peers to weigh in with some of their own (credits below).
The following checklist can be used as a guide to help steer considerations on things you may want to include in your Employer Brand strategy and roadmap. Feel free to copy, tweak, and use it however you like.
My goal in open sourcing this is to help frame what’s possible for those new to EB. I plan to keep it updated as new tools/approaches/etc or released, and would love your help to make it even better. If you have any EB approaches you don’t find below, leave a comment and I’ll add to the checklist.