The first thing you need to know about Snapchat is that it’s unlike any other social channels. Those fluent in Tweets, Instas, and Facebook assuming that experience will translate to Snapchat are in for a surprise.
Snapchat is all about capturing a moment - through video and photo. You can customize these moments with filters, emojis, text, and drawing. No links, no self-promotional “thought leadership” blog posts or auto-scheduled posts - just moments. Real and true.
You can almost think of Snapchat as a diary. You’re sharing a live moment in time with your connections, either by adding it to your “My Story” for all followers to see, or my messaging it directly to your friends.
As platforms like Facebook begin seeing a decline in user-generated content, Snapchat’s advantage is that, outside of the Discovery section, ALL of the content is user generated. That intimate nature of sharing is likely one of the reasons Snapchat app installs recently overtook Twitter on the Android marketplace.
There is no denying the growing reach of Snapchat. Recent figures show 100M daily users, with 60% of users creating content every day. This traction, and popularity with the “advertising gold” millennial audience, has led to an increasing presence by brands looking to tap into the growing popularity.
Who To Follow - Starter Kit
Snapchat lacks user profiles and search (outside of handle) capabilities, so if you're new to Snapchat it might be difficult to find people to follow. There are 3rd party platforms, like GhostCodes, that allow users to create profiles and serves as a discovery platform - but no native profile search functionality. If you're looking for active Snappers to follow to get started, you can start with the curated list below of Snapchat influencers and celebrities.
Amanda Cerny 👻 amandacerny
Arnold Schwarzennegger 👻 arnoldschnitzel
Brian Solis 👻 briansolis
Cara Delevingne 👻 caradevilqueen
Casey Neistat 👻 caseyneistat
Chris Pratt 👻 chrisprattsnap
Chrissy Teigen 👻 chrissyteigen
Cory Booker 👻 corybooker
DJ Khaled 👻 djkhaled305
Ellen Degeneres 👻 ellen
Gary Vaynerchuk 👻 garyvee
Gigi Hadid 👻 itsgigihadid
Harris Markowitz 👻 markowitzh
Jared Leto 👻 jaredleto
John Lee Dumas 👻 johnleedumas
Kate Hudson 👻 khudsnaps
King Bach 👻 kingbach
Mark Suster 👻 msuster
Robert Scoble 👻 scobleizer
Shonduras 👻 shonduras
Snoop Dogg 👻 snoopdogg213
Sunny Mabrey 👻 sunnymabrey
Taylor Nikolai 👻 taylor.nikolai
The White House 👻 whitehouse
Sara Hopkins 👻 sayhop
Dinfontay 👻 dinfontay
Following some of the Snappers below will help you get a few for how Snapchat works and what's possible with customizations and enhancements. This is a good starting point for those new to the platform.
Ready to start snapping? Check out the guide below to help you get started.
How To Kill It At Snapchat
The presentation below breaks down how to find success on Snapchat. It was developed with the help of Snapchat veterans - Nando Rodriguez (👻 nandoism) and Celinda Appleby (👻 cellyapp). The goal was to demystify Snapchat and help new users better understand how the platform works. You can view the entire presentation below, or download it for free on Slideshare.
View the full presentation below, or download it on Slideshare.
This is part two of the "Snapchat Trilogy" blog series. Be sure to read part one, "Recruiting Meets Snapchat", and part three, "Snapchat for Branding".
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