What if seems like a good starting point when pondering a revolution.
Think about where we are today in recruiting - our practices, our technology, our shortcomings. How'd we get here? Or more importantly, is where we are in recruiting today where we should be? Have our practices kept up with broader societal changes?
In recruiting, evolution = iteration. Our behaviors and approaches change slowly. Our practices are built upon workforce assumptions that aren't keeping pace with candidate behaviors.
9/10 job seekers say they will use a mobile device in their job search within the next year, yet 90% of Fortune 500 career sites don't support mobile apply. We're not keeping pace with these changes in candidate behavior. It's time for recruiting to evolve.
What if...we started over. What if we built recruiting today, based on current job search behaviors and expectations? What would it look like?
I'll be diving into that topic during the opening presentation during Glassdoor's first Employer Branding Summit on September 12th. I'll be joined by an exceptional mix of leading Employer Branding and Recruiting minds to discuss the future of Employer Branding, and its impact on recruiting. You can view the full lineup below. I'll be the MC for the day, so really looking forward to sharing and learning from everyone. You can too!
You can also join the conversation on Twitter at #GDSummit.
Glassdoor Employer Branding Summit Agenda
Hop On, Hop Off! Feel free to join a single session, portions of each or the whole Summit. It’s up to you—just make sure you register now for the live stream! You can also follow our live Twitter feed using the hashtag #GDSummit.
|9:00 am – 9:15 am||Welcome Intro | Robert Hohman – CEO, Glassdoor|
|9:15 am – 9:45 am||Keynote Presentation | Lars Schmidt – Amplify Talent|
|9:45 am – 10:15 am||Simply Irresistible: Are You? | Josh Bersin – Bersin by Deloitte|
|10:15 am – 10:45 am||Break|
|10:45 am – 11:15 am||3 Secrets to Employer Brand Storytelling | Bryan Chaney – IBM|
|11:15 am – 11:45 am||Content Is King, Distribution Is Queen: Content Marketing for Recruitment | Jennifer Tharp – AT&T|
|11:45 am – 12:45 pm||Networking Lunch|
|12:45 pm – 1:00 pm||New to Glassdoor! | Alison Hadden – Glassdoor|
|1:00 pm – 1:30 pm||If Seuss Was Alive in Two Thousand and Five | Arie Ball and Anthony Scarpino – Sodexo|
|1:30 pm – 2:00 pm||Infinite Possibilities, Limited Budget: Optimizing Your Branding Resources | Jen Powell – Deloitte|
|2:00 pm – 2:30 pm||Getting Your Brand Out of the Box | Stacy Zapar – Zappos|
|2:30 pm – 2:45 pm||Break|
|2:45 pm – 3:15 pm||Using Video to Share Your Company’s Story and Attract Talent | Shannon Smedstad – CEB|
|3:15 pm – 3:45 pm||Bringing It All Together: Combining Your Employer Branding Efforts on Glassdoor | Will Staney – Glassdoor|
|3:45 pm – 4:00 pm||Closing Remarks | Lars Schmidt & Robert Hohman|
|4:00 pm – 6:00pm||Cocktail Reception|