When was the last time you saw a video online that made you feel something? I mean really feel something.
Chances are you were perusing your Facebook timeline and caught a viral video of panda cub sneezing, or a veteran reuniting with her family, or perhaps the devastation in Aleppo.
Video is all around us. It’s become something that we’re constantly exposed to, watching as much as five hours of video content per day. With the ubiquity of mobile and the rise of live streaming, we’re all mobile broadcasters.
With the rise of video eating into our attention span, it’s becoming increasingly difficult for companies leveraging videos to help them recruit. Five years ago a recruiting video was a differentiator. Today it’s become a common commodity.
Recruiting videos have become somewhat formulaic. Show an ethnically and gender diverse group of employees extolling the culture and perks your company has to offer. Check. Foosball table. Check. Talk about changing the world. Check.
Some companies are bucking this trend and taking a different approach. They’re creating cinematic showcases of the employee journey, providing a deeper narrative that aims to make viewers feel something. Let’s explore a few examples below