Archives For Twitter

One of the biggest values of being a member of an organization like SHRM, or any professional network for that matter, is access to the collective wisdom of its membership. SHRM is a massive global organization; with over 250,000 members and 575 affiliated chapters in 140 countries. Think about that for a moment. Amongst its membership, there likely is not a single HR or talent issue that has not been tackled by dozens of members.

How do we, the membership, tap into this collective intellect?

We can look to inspiration from some peer review models like GitHub and Quora. Let’s review how these platforms define themselves.

GitHub: GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over three million people use GitHub to build amazing things together.

Quora: Quora’s mission is to share and grow the world’s knowledge.

Both of these platforms take an open-source approach to sharing knowledge. Millions of users willingly contribute their time and expertise to help their respective peer communities. Imagine if we found a way to harness this spirit within the HR community?

SHRM 2012 HR blogger crew.

SHRM 2012 HR blogger crew.

Technically we already do, but not at scale. We have twitter chats, LinkedIn groups, Facebook pages, Google Plus groups, Slideshare, email lists, etc. We also have many peers in the HR blogger community who freely share their presentations and training materials. All of these channels provide value to the bettering of our field. The shortcomings are that the value is incremental, hard to find, and often times shared between the same peer networks – and not reaching those in our community who would benefit the most from this information.

How do we get this collective intellect to more people?

It doesn’t to be a high-tech custom-built platform like Quora or GitHub, though the investment by SHRM could pay big dividends and lead to a member-contributed resource center (hint, hint). It could be as simple as a hashtag. Let’s call it #SHRMQs. Together with SHRM, the HR blogger community can help promote this as a destination to share resources and ask questions. Yes, I realize it would be hosted within Twitter which has  limitations (real-time nature of Twitter, no file saving/tagging capabilities, and lack of familiarity with many in our community). The upside is that is has zero cost so could be implemented immediately, and would be a reason to get more of our HR colleagues participating in social media.

Fistful of Talent live from The Hive at SHRM 2012 (credit: Dice)

Fistful of Talent live from The Hive at SHRM 2012 (credit: Dice)

SHRM has made good strides over the past several years under Curtis Midkiff’s (@SHRMSMG) leadership. The Hive and Smart Bar at SHRM Annual are good illustrations of tapping into the expertise of the HR blogger network. This is valuable for conference attendees, but with full conference schedules and attendance by less than 10% of the membership each year, we’re missing the majority of our members. We also miss out on the opportunity to learn from our peers who may not be active participants in social media.

These are a few ideas. The aim of this post wasn’t to present an absolute solution, but to plant a seed.

If we find a way to truly tap into the SHRM membership’s collective intellect, the value of our membership increases exponentially.

This is a recap of the second #NPRTwitterChat, a collaboration between the HR teams of NPR and Twitter. #NPRTwitterChat is a quarterly chat that brings together experienced professionals at the intersections of HR, recruiting, and social media to provide job search advice and share jobs.

In this edition of the chat, we covered the following topics:

    • Q1: What Social Media advice do you have for recent grads or students/interns?
    • Q2: The job requires experience, but I don’t have any. How do I get it?
    • Q3: What are some tools, tips, and tech that can help in your job search?
    • Q4: I’m a perfect fit for the job why didn’t I get it?
    • Q5: How can I build relationships with recruiters and/or employees in companies I’m interested in?
    • BONUS: Hiring? Take the last 10 minutes to share your jobs with chat attendees.

We had over 50 participants sharing their experience, tips, and recommendations. You can find the Storify recap link below:

#NPRTwitterChat II Recap – 5/30/13

We’ll be back for the third installment of #NPRTwitterChat in late Summer. In the meantime, you can keep up with our friends at Twitter on @JoinTheFlock, and NPR at @NPRjobs.

Be sure to check out the Storify for many other participants who regularly share career and job search insights like Laurie Ruettimann (@lruettimann), Jessica Merrell (@Blogging4Jobs), Matt Charney (@mattcharney), Justin Mass (@jmass), Steve Levy (@levyrecruits), and others.

Sprout 2

As a talent leader working for a non-profit organization that is heavily vested in social media, I’m constantly looking for new tools and resources that increase our efficiency and enable us to have a greater impact in our recruiting and employment branding efforts. My budget is limited which generally steers me towards free, or nominal cost, platforms. It has to be a pretty valuable tool for me to make an exception to that rule. Sprout Social is one of them.

Founded in 2010, Sprout Social is a social media management platform that allows you to actively manage a variety of social media channels. The platform features robust analytics and a reasonable price point for SMB’s and non-profits (pricing details below). Sprout is a private company backed by the venture funds of NEA and Lightbank.

I’ve been using Sprout for several months now, and it’s become one of my ‘must have’ social media resources. The biggest value for me is efficiency and time-savings. I’m involved in the management of nine social media platforms (across Twitter, Facebook, and LinkedIn). I also manage three hashtag communities. The ‘smart inbox’ feature is an invaluable time-saver that aggregates all of that content into one stream I can review through the web or a mobile device. Sprout also provides the ability to ‘pin’ tasks. If you have multiple users managing your social media accounts, you can use this feature to delegate follow-up and assign tasks to team members.

There are some limitations that in my mind prevent Sprout from being an all-in-one social media platform. I prefer Buffer for scheduling as it allows more flexibility in scheduling send patterns for multiple channels. I also feel HootSuite and TweetDeck are better real-time social media monitoring platforms with their multi-column displays.

The above limitations notwithstanding, Sprout has become the most valuable tool in my social media tool belt. While there are other enterprise platforms out there that do all of this and more, Sprout’s feature-rich capabilities and price point make it a solid tool for many organization’s social media management efforts.

  • Website: http://www.sproutsocial.com
  • Cost: Pricing starts at $39/user per month for the entry-level ‘Standard Plan’. You can expand your feature set at two other plans, including Deluxe ($59) and Premium ($99). Full pricing details can be found here. *Note: they do offer non-profit discounts, so if that applies to you be sure to ask.
  • Mobile Friendly: Very – they have Android and iOS mobile apps for iPhone and iPad that are feature-rich and deliver almost all of the functionality of the website.
  • Recruiter Benefits: Numerous. Managing multiple social media accounts, hashtag community management or tracking, keyword monitoring, built-in RSS reader, boomarklet for easy sharing, engagement analytics and reporting, conversation history, scheduled publishing and more. The ‘smart inbox’ is the single biggest time saver if you actively manage multiple accounts.   
  • Rating: 9/10
Sprout

Screen shot of Sprout’s iOS app.

NPRTwitterChat2

We’re back!

The first #NPRTwitterChat was created to bring together seasoned professionals at the intersections of social media, recruiting, and HR with job seekers for a discussion about social media. The turnout was great, with hundreds of participants contributing their thoughts and insights. Mashable covered it in the article, “How To Effectively Use Twitter As A Job Search Resource“.

The most popular question once the event wrapped up? When’s the next one?

So we got together with our friends at Twitter and decided to make this a quarterly event. Our next #NPRTwitterChat will be Thursday 5/30 at 7pm EST. The format will be the same as the last event. We’ll bring in a diverse pool of experienced recruiting and HR professionals to cover 5 topics related to your job search. We’ll cover topics including:

    • Q1: What Social Media advice do you have for recent grads or students/interns?
    • Q2: The job requires experience, but I don’t have any. How do I get it?
    • Q3: What are some tools, tips, and tech that can help in your job search?
    • Q4: I’m a perfect fit for the job why didn’t I get it?
    • Q5: How can I build relationships with recruiters and/or employees in companies I’m interested in?
    • BONUS: Hiring? Take the last 10 minutes to share your jobs with chat attendees.

We’re also hosting a special one hour TalentNet Radio with Craig Fisher (@Fishdogs) and recruiters from Twitter Tuesday 5/28 at 7pm EST. This will be aimed more towards a recruiting/HR audience, but anyone can dial in or follow along on the #TalentNet hashtag. You can check out our last #NPRTwitterChat TalentNet Radio here.

If you’re new to Twitter chats, there are useful tools like TweetChat.com that make following live chats easier. You can find additional resources here. We’ll be posting a recap of the highlights on Storify following the event.

We hope to see you 5/30. It’s an open event, so invite anyone you think might benefit or have something to add to the discussion.

The following is a post I contributed to Careerealism’s Professional Emancipation Project (P.E.P.)

There is a lot of discussion about how, where, and why one must use social media in today’s digital economy. It can be a bit overwhelming for some. The following myths and truths are intended to demystify some of the ways in which you can utilize social media as a job search resource.

Myth: You Must Use Social Media To Find A Job

Truth: Despite what many experts tell you, social media is not an absolute requirement for all jobs and careers. There are many fields where traditional job boards and resumes are still effective tools for finding your next job. Generally speaking, social media tends to be most effective as a job search tool in ‘corporate’ roles and careers where you have a cubicle, desk, or office.

Myth: You Must Build Your Personal Brand

Truth: The term ‘personal branding’ was introduced in 1937. It’s become a common, though somewhat maligned, term in today’s digital economy. Supporters view it as a word of empowerment, taking control of your ‘business of one’ and presenting your self in an orchestrated and deliberate way. Detractors argue the term is contrived, and positioning the individual as a commodity or ‘brand’ is wrong and lacks authenticity.

Perhaps a better term to define the concept is ‘Digital Footprint’. What does this mean? Google yourself. What you find is your digital footprint. It’s the sum of your collective digital presence – social media, blogs, interviews, etc. Putting some thought into how you present and organize these findings helps you cohesively build your digital footprint. You can use tools like Knowem to search domains and social media account for particular names you might want to use for your digital accounts. While by no means required, having similar names for Twitter, LinkedIn, blogs, and so on makes it easier for recruiters and hiring managers to find you.

Continue Reading…

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Sometimes we’re fortunate to have a front-row seat as a thought grows into an idea, an idea becomes reality, and that reality slowly grows into a movement. This is one of those stories.

A good friend of mine from NPR, Danielle Deabler (@nprdeabs), and I often talk about big ideas. Some are feasible, some are not. When she first shared an idea she had for connecting NPR with younger audiences, Generation Listen (#NPRGL), I knew she was onto something.

The thing about new ideas within established organizations is that they often have a hard time getting enough forward momentum and support to become reality. There are many reasons this happens – lack of resources, lack of time, competing interests, risk aversion. It takes vision, tenacity, focus, and determination to build the support and advocacy needed to make that idea a reality.

Generation Listen was a passion project for Danielle. She deeply believed it was a great way to proactively connect NPR with younger fans she met over her travels the past year who connected deeply with our mission of creating a more informed public, and wanted to get involved. She assembled a team of internal champions who worked hard to make that vision a reality, all the while engaging and soliciting input from a tremendous group of external steering members in the Generation Listen community. Those collective efforts made her first thought a reality. Continue Reading…

#NPRTwitterChat To Return As A Quarterly Series

By Lars Schmidt

February 26, 2013

Washington, DC / San Francisco, CA - The collaboration between the Human Resources teams at NPR and Twitter, #NPRTwitterChat, has been extended to a quarterly series. The one hour chat, covered in the Mashable article, ‘How to Effectively Use Twitter as a Job Search Resource‘, brings together a mix of global subject matter experts at the intersections of human resources, recruiting and social media to share insights and tips with job seekers.

“#NPRTwitterChat is intended to bring together diverse views and opinions about the role social media plays in your job search,” commented #NPRTwitterChat founder and NPR Head of Talent Acquisition & Innovation Lars Schmidt (@ThisIsLars). “We received a lot of great feedback on the first #NPRTwitterChat, so are excited about the opportunity to continue collaborating with our friends at Twitter HR to keep it going.”

Twitter’s Recruiting Operations Lead and #NPRTwitterChat co-founder, Anitra Collins (@anitra10), added “I love being a part of such an insightful discussion. The #NPRTwitterChat gives participants front row access to real-time engagement between HR Experts across the globe. The diverse tips and techniques shared during the chat are unparalleled.” Continue Reading…

This is my first attempt at a live-blog, and will be updated throughout the day on Wednesday 2/20.

Today I’m traveling to New York to join The Muse’s panel, The 140 Character Resume: How Your Social Media Footprint Can Get You Hired (#smw140resume), at NY’s Social Media Week – and I’m taking you with me. The day will be filled with coffee, trains, wifi, sessions, meetings, coffee, and mixers. I’ll be taking pics, vines, and video along the way. I think it will be an interesting way to share the experience and what I learn – and hopefully it won’t suck.

5:30am: Good morning. Here we go…

20130215-074232.jpg

Rise and shine

7:03am: Arrived at Union Station. Checked in. Bought coffee. Wondering how many times I’ll write ‘got coffee’ today. Also, learned how to embed a tweet into WordPress.

Twitter's Chris Dobbins, NPR's Lars Schmidt, Jennifer McClure and William Tincup discuss the upcoming #NPRTwitterChat event at Twitter HQ. [photo courtesy of Craig Fisher]

Twitter’s Chris Dobbins, NPR’s Lars Schmidt, Jennifer McClure and William Tincup discuss the upcoming #NPRTwitterChat event at Twitter HQ. [photo courtesy of Craig Fisher]

Last week was the debut of #NPRTwitterChat, a collaboration between the HR teams of NPR and Twitter aimed at helping job seekers use social media as a job search tool.

There were over 800 tweets sent throughout the one hour chat. The Storify link below captures some of the highlights. Feel free to share freely with anyone you think could benefit.

Click to view the story “#NPRTwitterChat Recap” on Storify

Thanks to our friends at Twitter’s @JoinTheFlock, especially Janet Vanhuysse (@janetvh), Anitra Collins (@anitra10), and Chris Dobbins (@dobbins) for collaborating on this effort. I also want to thank some of the HR/Recruiting friends who shared their expertise including Laurie Ruettimann (@lruettimann), Alexandra Levit (@alevit), Craig Fisher (@Fishdogs), William Tincup (@williamtincup), Susan LaMotte (@SusanLamotte), Jennifer McClure (@JenniferMcClure), and Curtis Midkiff (@SHRMSMG). Continue Reading…

NPRTwitterChat2As we approach next week’s #NPRTwitterChat event (Thursday 1/31, 5-6pm EST), our friends at #TalentNet will be hosting the voices behind the @NPRjobs and @JoinTheFlock Twitter accounts to share their experiences managing and building social recruiting platforms on Twitter. The event will be Tuesday 1/29 from 7-8pm EST and you can listen to the live broadcast at TalentNet Live’s BlogTalk Radio Page, and/or follow along on Twitter using the #TalentNet hashtag.

The one hour event will be hosted by TalentNet founder, Craig Fisher (@Fishdogs), and include Lars Schmidt (@ThisIsLars) from NPR and Anitra Collins (@anitra10) from Twitter. We’ll provide the background on #NPRTwitterChat, and share insights on building and managing a social recruiting platform on Twitter during conversation in the following areas.

Q1. What advice do you have for employers looking to leverage Twitter as a recruiting channel? Any lessons learned?

Q2. What are the most common myths or misperceptions about using Twitter to find jobs or candidates?

Q3. How do Twitter chats like #NPRTwitterChat fit in? What’s the best way to stand out on a Twitter chat?

You can also learn more about #NPRTwitterChat in this interview Social Media Club DC conducted with me and one of our #NPRTwitterChat guest experts, Susan LaMotte (@SusanLaMotte).