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Recruiting

Introducing: The Brand Recruiting Twitter List

Social Media continues to change the landscape of recruiting. This is particularly true in corporate recruiting. These tools allow brands to find and engage candidates, create awareness around key hiring initiatives, establish themselves and their culture within relevant communities, and recruit in new ways.

Employment Branding As Strategy

Employment Branding is now a core component to most effective corporate talent strategies. As recruiting continues to evolve, we’ve taken a cue from our Marketing colleagues and found new tools to extend the reach of our organizations – through content marketing, targeted recruitment marketing, brand ambassadors, and community engagement. Organizations that embraced employer branding early and allocated resources are seeing results.

Employment Branding Is Multi-Channel

An effective employer branding campaign is often a multi-channel effort – LinkedIn, Facebook, Twitter, career site, job descriptions, events, etc. It blends traditional recruiting channels (career site, job descriptions, events) with new digital/social platforms, and it engages employees as well as recruiters. Selecting the appropriate channels for your organization depends on the types of talent you recruit, but I’ve found Twitter to be particularly valuable for recruiting a broad range of roles, particularly in corporate and technology roles.

Brand Recruiting Accounts On Twitter

When I’m training recruiters in employer branding I tend to focus on Twitter, as that’s the platform many are least familiar with. I often get questions about developing a brand recruiting account on Twitter, so compiled a Twitter list of all the corporate/brand recruiting accounts I could find to serve as an education and inspiration tool for those new to the platform, and give experienced recruiters in this space an opportunity to see what their peers are doing (link below).

Brand Recruiting Handles Twitter List

This list will be updated regularly as I become aware of new brand recruiting Twitter handles. If you’re aware of any you don’t see here, leave a comment or tweet me at @ThisIsLars and I’ll add to the list.

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Recruiting

Signing Off: My Career At NPR And What’s Next

Photo by Lars Schmidt

I’ll miss #nprsunset

I still remember my first week on the job at NPR in February 2011. I was touring All Things Considered at the beginning of the Arab Spring, watching the remarkable buzz and pace of the newsroom while covering a Mubarak speech. I sat in the main studio waiting room, speaking with a four star general before he stepped into the studio to be interviewed by Robert Siegel. It was so impressive to this newsroom neophyte, and I knew I joined something special.

I didn’t grow up a backseat baby. I joined NPR with a deep admiration for their journalism and unbiased programming, but not with a deep understanding of public radio. As the next several months passed and I began to get my bearings, I was often struck by my colleague’s intelligence, compassion, creativity and deep passion towards NPR’s mission to create a more informed public. Even though I was the proverbial new guy (an ‘HR’ new guy at that), I was welcomed warmly.

I’ve had an opportunity to work with many brilliant and interesting colleagues, not to mention a stellar stream of candidates and new hires who are shaping NPR today. I readily found collaborators who were willing to experiment and try new campaigns, like #NPRlife. I was fortunate to have a supportive group of HR colleagues and a boss in Jeff Perkins who empowered me to think big, take calculated risks, and not be afraid to fail. I met kindred spirits like Elise Hu and Danielle Deabler, who allowed me to get involved in inspiring initiatives like Generation Listen. I’ve had the opportunity to share our employment branding and social recruiting journey through conferences and media like Mashable, Washington Post, Wall Street Journal, TwitterHootSuite, and others. Continue reading

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Recruiting

Developing A Winning Talent Brand: LinkedIn Talent Connect Session [Video]

The following video is from the 2013 LinkedIn Talent Connect session, “Developing a Winning Talent Brand as a Small to Medium-Sized Business”. It highlights some of the techniques and methods NPR and Suncor Energy used in developing their talent brands.

You can learn more about what was covered in this session in my #InTalent preview. [Las Vegas, NV, October 2013]

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Recruiting

Recruiting In The Trenches: Should You Care About Social?

The following is a re-post from a guest post I shared on RecruitingBlogs.com this week. You can find the original post here.

This week I’ll be presenting at Recruiting Trends annual conference. My session, Recruiting Lessons From The Trenches: How To Develop, Champion, And Manage Social Media Recruiting Strategies That Work, will explore how recruiting leaders can develop and integrate social recruiting into their workflow, and the impact it has.

NPR Recruiting Manager Infographic

There is a lot of chatter about social recruiting; benefits, costs, ROI. My aim will be to demystify some of that, and provide actionable examples of how to implement social into your branding initiatives.

Social Media is a tool, not a strategy.

With all the buzz around social, it’s easy for recruiting leaders to get caught up in the hype. Don’t. If you feel compelled to get your recruiting efforts on social, just to say you are, it will show – and it won’t be effective. It’s not enough to have a presence on social. You have to actively and regularly nurture your network and build the type of engagement that helps supplement your traditional recruiting methods.

While I do think an employment branding strategy should be integrated into every recruiting strategy, the delivery mechanism doesn’t have to be limited to social media. Your career site, job descriptions (like the example on the right), candidate experience – all of these are tools at your disposal to enhance your talent brand.

Social is a long play endeavor.

If you decide to pursue social, it’s important you’re prepared to put in the time and work needed for it to pay off. Social is not a quick fix solution. It takes roughly a year to build an engaged network that begins producing measurable and consistent results in source of applicants and hires.

At NPR, we’ve built ‘the big three’ (LinkedIn, Facebook, Twitter) into our top 10 sources of applicants and hires. Twitter, specifically, is our #4 source of hire. It’s been a key resource for helping us reach that elusive ‘passive talent’. This didn’t happen overnight. It took months of engaging, tinkering, and learning to build the kind of engaged community the bears this fruit. You can learn more about NPR’s employer branding journey here. Continue reading

Social Media

How To Be A Digital Influencer

Influence

Influence. It’s a term we hear often in today’s social media/digital/marketing-fueled world. Marketers and brands grapple with – what does it mean? how can it be measured? how can influencers be identified? how can we get them to support our brand?

On an individual level, many of us desire to be influential. That desire certainly precedes social media, but has been magnified with it’s prevalence. We seek out ways to expand our reach and establish ourselves as thought leaders. We long for likes, retweets, and +1’s.

Influence is something that’s earned, not given.

If you’re approaching influence from the standpoint of “how can it benefit me”, chances are you’ll fail. Influence is something you earn through the course of contributing to your respective field – helping others, giving ideas away, and contributing to the collective intellect of your industry. You do this not because you want to be influential. You do it because you want to be better, and you want to help others be better.

Realizing it’s not about you is the first step in becoming influential.

I have been thinking about what a path to influence really looks like, and contributed the following post to Blogging4Jobs. You can read the original post here.

So you want to be an influencer. Whether you follow Technorati for trends on what’s next in digital influence, or your aim is to be ‘discoverable’ as a social media influencer, you’re going to have to put in work to get there. The following 25 steps will get you on your way to being an influencer in your chosen field.

25 Steps To Becoming A Digital Influencer

  1. Be patient. This won’t happen overnight. It will take years of effort and commitment (yes, years).
  2. Don’t obsess over sites likeKloutKred, andPeerIndex. (Seriously, visiting once a day will not help your score).
  3. Be generousShare your knowledge and expertise freely.
  4. Have a great idea? Give it away.
  5. Build Twitter lists of people in your field you admire. Learn from them.
  6. Proactively build a diverse network.
  7. Find blogs of thought leaders in your industry. Comment on them. Share them with your network.
  8. Don’t obsess over your social media follower numbers.
  9. Be a voracious reader of blogs, books, trends, etc in your industry. Share what you find.
  10. Obsess over your social media follower numbers (sigh).
  11. Remember not to obsess over your social media numbers.
  12. Join Twitter chats in your industry.
  13. Find conferences and events to attend. Make a point to meet some of your social media connections who will attend. Have coffee / beers / conversation with them.
  14. Be real. Don’t get so focused on your personal brand you lose the person. Personality counts (unless you’re a jerk).
  15. Don’t be a jerk.
  16. Join LinkedIn Groups in your field and share your wisdom.
  17. Look for any and all opportunities to speak at conferences (virtual counts).
  18. Start a blog (If you’re at least a decent writer, and have ideas to share.Guest bloggingcounts).
  19. Be generous. Share your knowledge and expertise freely (again).
  20. Join Quora. Follow and answer questions in your field of expertise.

Check out 20-25 from the original post on Blogging4Jobs.

Did I leave any off that you feel are important characteristics of a digital influencer? Share in the comments and let me know. 

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Recruiting

12 Digital Tools For Today’s Social Media Recruiter

So, you’re a recruiter who’s embraced social. Good call. Welcome to the world of Recruiting 3.0.

Social recruiting isn’t meant to replace ‘old school’ recruiting methods (for those of us who learned how to recruit with a phone book and land line), but it gives today’s recruiter additional tools to find and engage talent. Recruiting has evolved. Recruitment marketing and employment branding are now key components of a successful talent strategy.

Strong social recruiting strategies allow recruiting teams to amplify their impact, and can be a key differentiator when competing for talent.

If you’re working in a small to medium size business (or non-profit), chances are you’re involved in all aspects of recruiting – from employer branding and talent attraction to sourcing, hiring, and workforce planning. Time is your most precious resource, and efficiency is crucial when managing a busy desk and diverse sets of responsibilities.

As a self-professed HR MacGyver and digital geek, I’m constantly scouring the tech landscape for tools and resources that can help me be more efficient and help my team make a bigger impact. Here are some of the resources I use that have become indispensable tools to help me manage my social recruiting activities.

12 Digital Tools For Today’s Social Media Recruiter

  1. Digg (Free) My new go to RSS reader after Google Reader’s demise. Feedly is another good option, but Digg’s reader was built to mirror Google Reader so the familiarity gives it an edge for me. RSS readers are an important tool for digital recruiters, as they allow you to easily and efficiently view content to share with your social recruiting channels. 
  2. Buffer (Freemium) My go to tool for scheduling social media posts. Buffer allows you to queue and schedule posts to Twitter, Facebook, LinkedIn, and Google+. You can also schedule different send patterns for different sites. It’s a huge time-saver to ensure you’re regularly contributing content to your various social media channels. Bonus: install the chrome extension to easily add to your queue from any website. More on Buffer in this Amplify Tool review.
  3. Sprout Social (Paid) Sprout is one of the few paid social media tools I use. The smart inbox is a huge time-saver, allowing you to view all the feeds you manage (@ mentions, hashtags, etc) in one unified field. Bonus: their iOS app is feature-rich and allows you to monitor, send, and manager on the go.  Continue reading
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Job Search

20 Tweet-Sized Social Media Job Search Tips

jobsearchwebsitesSocial Media has impacted the job search process for a broad range of jobs, and changed the ways organizations and candidates court and connect. These changes have raised new questions:

  • How do I stand out in a crowded job field?
  • How can I use social media to gain a competitive edge in the job market?
  • What the hell is a personal brand?

Recruiters are often asked these questions, and fortunately many of us feel its important to help job seekers find answers. Below are 20 tweet-sized tips from leading career experts, many of which were shared during #NPRTwitterChat (a collaboration between NPR and Twitter’s HR teams aimed at providing job search advice).

If you like a tip, click the (tweet this) link to share on Twitter.

    1. “It doesn’t matter whether you’re looking for a job, recruiters are always looking for you. Be ready.” @ThisIsLars (tweet this)
    2. “Use SM to network. Reach out to people who are doing the job you aspire to + ask questions.” @TdoubleD (tweet this)
    3. “You can find a job on twitter by helping other people find jobs on Twitter. Good karma and reciprocity are valued.” @lruettimann (tweet this)
    4. “Own your brand. What do your last 20 tweets say about you?” @JMass (tweet this)
    5. “Create lists to show you know your industry–a unique way to stand out and help others.” @SusanLaMotte (tweet this)
    6. “What’s a personal brand? Google yourself.” @ThisIsLars (tweet this)
    7. “Check Wefollow and Listorious to find and follow thought leaders in your industry.” @Keppie_Careers (tweet this)
    8. “Recruiters and hiring managers can see via your #twitter that in hiring you, they inherit your network 2!” @SHRMSMG (tweet this)
    9. “Share valuable content-the more relevant contributions u make, the more others will want to connect w/u.” @anitra10 (tweet this)
    10. “Consider building a personal web page (eg. about.me). They’re effective, creative supplements to resume.” @dobbins (tweet this)
    11. “At networking events you have to speak up, get out of comfort zone. Listen & Learn. Twitter is same.” @JenniferMcClure (tweet this)
    12. “It’s not what you know, it’s who you know. Also important: what the internet knows about you.” @mattcharney (tweet this)
    13. “Authenticity = degree of transparency UR comfortable sharing. Don’t fear UR personality.” @jmass (tweet this)
    14. Here’s a guide for how to use #LinkedIn as a job seeker. http://slidesha.re/17EPgcG Good luck. @lruettimann (tweet this)
    15. “Follow people at target companies on twitter. Linkedin-search types of people that your target company hires.” @clairetapia (tweet this)
    16. “What if you treat each bullet on your resume as a tweet? It’d get some attention+cut thru the clutter.” @nikilustig (tweet this)
    17. “I was told that good jobs come to those who bust their butts and get lucky. You need both.” @skuranda (tweet this)
    18. “Networking: Use SM as a sourcing tool. Then find events where u can translate “names” into relationships.” @lruettimann (tweet this)
    19. “Alumni networks are great avenues, I’m more likely to help out someone who went to my school.” @LindsayClaiborn (tweet this)
    20. “Don’t be a ‘personal brand’, be a person.” @ThisIsLars (tweet this)
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Job Search

How To Embed “Click To Tweet” In Your Blog Posts

twitter-bird-blueThe New York Times recently published a story, “The God of ‘SNL’ Will See You Now“, that featured embedded tweetable highlights throughout the story. Poyter covered this experimentation with tweetable highlights, including this background from NYT Deputy Editor of Interactive, Marc Lavalle:

“It’s a one-off experiment on this story,” Times Deputy Editor of Interactive News Marc Lavallee told Poynter by phone. “It’s not like a feature that’s in the pipeline to be rolled out sitewide.” The Times is continuing to experiment with article presentation online in advance of a redesign next year.

I was intrigued by the concept, and wanted to learn more. After a bit of research, I discovered a post by Blogging Bistro that led me to a new platform – ClickToTweet.com. Click To Tweet allows you to enter custom tweets (with text, handles, url) into an open text field. The platform generates a custom url you can use to allow readers to easily send tweet-sized comments throughout your posts. Here’s an example:

How to embed tweetable highlights in your blog posts (tweet this

I’m going to be experimenting with this in future blog posts, but wanted to share the discovery in the meantime. If you find it useful and incorporate it into your own blog posts, leave a comment with the url so readers can check it out and learn from your examples.

Recruiting

Rethinking Recruitment: NPR’s Brand Ambassadors Presentation [Video]

I had an opportunity to join HCI’s Talent Management Conference last month in Boston to share NPR’s recruiting journey in social media and employment branding. The following presentation touches on the current state of social recruiting, and outlines the steps we took in leveraging social media to build NPR’s employment brand.

You can read a recap of the presentation on HCI’s blog, or see review the case study post on these efforts.

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Recruiting

Technical Recruiting: 10 Tech Concepts To Know

I came across the following blog post by Benjy Weinberger (@benjy) and found it helpful so wanted to share. Benjy’s the West Coast Engineering Director at Foursquare, with past gigs at Google and Twitter. He wrote the following post to help those who work with technical teams, but may not be technologists themselves, understand some of the frequently used terms. For those of us who spend time recruiting technical talent, are new to tech recruiting, or just curious – this is useful.

You should also read the comments in the post for some valuable insights from Morgan Missen (@mm), one of the top technical recruiting minds you’ll find. While you’re at it, check out her website – Main.is.

You can view the original post on Benjy’s blog

If you work in the tech industry then your daily conversations are littered with tech terms. You’ll probably have at least a vague idea of what these mean, but if you’re not in a technical role it’s sometimes hard to put these concepts and buzzwords in precise context.

In this post I’ll briefly explain ten basic terms that engineers use every day. Whatever your role in the tech industry, you’ll benefit from knowing exactly what these mean.

Brevity will require me to leave many important details out. If you’d like me to elaborate further, or if there are other concepts you’d like explained, let me know! I’ll be happy to write another post in this vein in the future.

1. API

Like any other work we do, software needs to be organized. We typically organize software into distinct modules, each responsible for a different task.

These components often need to talk to each other. For example, a DISPLAY module that displays a web page can send a URL to a FETCHER module that pulls web pages from the internet and returns the contents of those pages.

An Application Programming Interface (API) is a formal specification of how one software module interacts with another. For example, the API of the FETCHER component might be something like:

content = FETCHER.fetch(URL)

Meaning, “pass a URL into my ‘fetch’ function, and I will return the content of the web page at that URL”. The DISPLAY component can use this, but so can any other modulethat needs to fetch web pages.

In other words, APIs offer a simple, standardized way to provide functionality, without requiring a lot of intricate coordination. I explained APIs in detail in a previous post.

2. Technology Stack

Every engineering team works on unique problems: making tweets flow, mining check-ins for recommendations, sharing photos.

However most engineering projects also have many problems in common: how to store and retrieve data efficiently, how to serve web pages over the network, how to handle user logins and so on.

It would be a huge waste of resources to have every engineering team solve those common problems over and over again, re-inventing the wheel each time. Instead, we rely on standard components to do this general-purpose work. The set of standard components we choose are our technology stack.

A common example of a technology stack is the LAMP stack: Linux for the operating system, Apache for the web server, MySQL for the database and PHP (or Python) for the server coding environment. Continue reading