Sometimes we’re fortunate to have a front-row seat as a thought grows into an idea, an idea becomes reality, and that reality slowly grows into a movement. This is one of those stories.
A good friend of mine from NPR, Danielle Deabler (@nprdeabs), and I often talk about big ideas. Some are feasible, some are not. When she first shared an idea she had for connecting NPR with younger audiences, Generation Listen (#NPRGL), I knew she was onto something.
The thing about new ideas within established organizations is that they often have a hard time getting enough forward momentum and support to become reality. There are many reasons this happens – lack of resources, lack of time, competing interests, risk aversion. It takes vision, tenacity, focus, and determination to build the support and advocacy needed to make that idea a reality.
Generation Listen was a passion project for Danielle. She deeply believed it was a great way to proactively connect NPR with younger fans she met over her travels the past year who connected deeply with our mission of creating a more informed public, and wanted to get involved. She assembled a team of internal champions who worked hard to make that vision a reality, all the while engaging and soliciting input from a tremendous group of external steering members in the Generation Listen community. Those collective efforts made her first thought a reality. Continue Reading…