Social Media

How To Be A Digital Influencer


Influence. It’s a term we hear often in today’s social media/digital/marketing-fueled world. Marketers and brands grapple with – what does it mean? how can it be measured? how can influencers be identified? how can we get them to support our brand?

On an individual level, many of us desire to be influential. That desire certainly precedes social media, but has been magnified with it’s prevalence. We seek out ways to expand our reach and establish ourselves as thought leaders. We long for likes, retweets, and +1’s.

Influence is something that’s earned, not given.

If you’re approaching influence from the standpoint of “how can it benefit me”, chances are you’ll fail. Influence is something you earn through the course of contributing to your respective field – helping others, giving ideas away, and contributing to the collective intellect of your industry. You do this not because you want to be influential. You do it because you want to be better, and you want to help others be better.

Realizing it’s not about you is the first step in becoming influential.

I have been thinking about what a path to influence really looks like, and contributed the following post to Blogging4Jobs. You can read the original post here.

So you want to be an influencer. Whether you follow Technorati for trends on what’s next in digital influence, or your aim is to be ‘discoverable’ as a social media influencer, you’re going to have to put in work to get there. The following 25 steps will get you on your way to being an influencer in your chosen field.

25 Steps To Becoming A Digital Influencer

  1. Be patient. This won’t happen overnight. It will take years of effort and commitment (yes, years).
  2. Don’t obsess over sites likeKloutKred, andPeerIndex. (Seriously, visiting once a day will not help your score).
  3. Be generousShare your knowledge and expertise freely.
  4. Have a great idea? Give it away.
  5. Build Twitter lists of people in your field you admire. Learn from them.
  6. Proactively build a diverse network.
  7. Find blogs of thought leaders in your industry. Comment on them. Share them with your network.
  8. Don’t obsess over your social media follower numbers.
  9. Be a voracious reader of blogs, books, trends, etc in your industry. Share what you find.
  10. Obsess over your social media follower numbers (sigh).
  11. Remember not to obsess over your social media numbers.
  12. Join Twitter chats in your industry.
  13. Find conferences and events to attend. Make a point to meet some of your social media connections who will attend. Have coffee / beers / conversation with them.
  14. Be real. Don’t get so focused on your personal brand you lose the person. Personality counts (unless you’re a jerk).
  15. Don’t be a jerk.
  16. Join LinkedIn Groups in your field and share your wisdom.
  17. Look for any and all opportunities to speak at conferences (virtual counts).
  18. Start a blog (If you’re at least a decent writer, and have ideas to share.Guest bloggingcounts).
  19. Be generous. Share your knowledge and expertise freely (again).
  20. Join Quora. Follow and answer questions in your field of expertise.

Check out 20-25 from the original post on Blogging4Jobs.

Did I leave any off that you feel are important characteristics of a digital influencer? Share in the comments and let me know. 

Amplify Tools

Amplify Tool Review: Mobile Tools for Mobile Recruiters

If you happened to read George Anders’ recent Forbes cover story about LinkedIn, you know that I’m a big proponent of recruiters getting out of the office and going mobile. The recruiting landscape has evolved. Call it Recruiting 3.0 or whatever term you’d like, but the days of sitting in front of a computer banging on a keyboard talking into your headset are in the past (P.S. if you haven’t read that Recruiting 3.0 article you’re missing out. It’s a great playbook for modern recruiting that influenced some of my views that you can read about in this Quora question). We’re living in an incredibly dynamic landscape for top talent. Recruiters must evangelize for their organizations: conferences, network events, tweetups, hackathons – whatever, wherever and whenever they can. So for today’s recruiters to be at their best, they need an arsenal of mobile recruiting tools. Continue reading

Jobs page tile_npr
Recruiting, Talent

Employment Branding, It’s All About The Employees

Inspiring Places to Work – brought to you by The Daily Muse.

We were fortunate to recently be featured by The Daily Muse in their ‘Inspiring Places To Work’ series. If you’re not familiar with them, they’re a community of bloggers based out of NYC who share career advice on a broad range of topics. Earlier this year they started a new feature where they put together multimedia online presentations on different organization including Mashable, Foursquare, Pinterest, Warby Parker, Klout, Tumblr and more. You can read an article Fast Company did on these features here. It was very cool to have NPR included with so many companies at the forefront of digital innovation. You can check it out here. Continue reading