A few months ago I attempted to make a video job description with a colleague for a new paid internship we just opened for Generation Listen. It bombed. Our intentions were in the right place, but our execution missed. I’ve tried a few others. Some turned out okay, so were so bad they couldn’t make a blooper real. I thought I’d share some of what I’ve learned so far as I’ve experimented with video.
Here are some of the things we got wrong:
- No script. The idea to make the above mentioned video was spontaneous. We thought having an unscripted discussion about the opportunity was the best way to convey our excitement about the role. While I don’t necessarily think you need to have every word scripted, having at least an outline of what you plan to cover is a better way to go.
- No plan. If you’re developing a solo shot video (maybe of the hiring manager) with no editing you’re good to go. If there are two or more people in the shot, you need to have an idea of when you’ll kick it back and forth to each other. Natural banter is good, awkward transitions are not.
- Time of day matters. Shooting a video late in the day is probably not the way to go. You’re punchy, it’s late.
- Setting matters. What’s your ideal backdrop? We ended up doing several takes from a variety of angles to find one we liked for video two below. Is there a black background? Remember black shirt = floating head.
- K.I.S.S. Unless you have experienced multimedia pros in your arsenal - keep it simple, and keep it short. No one wants to sit through a lengthy pitch. Have a point and get to it soon. I was excited about this Q&A with our VP, Programming to promote hiring for the new TED Radio Hour show – but at 5+ minutes, even I had a hard time watching the entire thing. Continue Reading…