Consumer brands have been impacted by the convergence and evolution of mobile, digital, and social. We now see the same impact on talent and recruiting. The way top talent finds employers – and employers find top talent – has changed. That means success increasingly relies on developing a compelling and cohesive talent brand that works in tandem with your consumer brand.
These new market paradigms are beginning to bring the disciplines of Employer Brand and Consumer Brand closer together. While core outcomes may still be distinct, the influence exerted on one or the other often share commonalities. These new paradigms are why an aligned approach and strong talent brand can drive Employer and Consumer Brand goals and objectives.
By building a brand that effectively shows what it’s like to work at your company, while highlighting your unique employee experience and corporate culture, you’ll attract both job seekers and customers.
We believe that an compelling talent brand is more than just a Facebook page or a career-focused Twitter account. Developing a compelling talent brand means executing and engaging across channels and campaigns; developing and deploying brand ambassadors; cultivating and nurturing talent networks; creating content that’s sticky and valuable and shareable; measuring and refining your messaging, and more.
We work with clients to identify, articulate and communicate their talent brand narrative. We partner with you on initiatives such as Value Proposition or EVP, social media, digital campaigns, recruitment marketing, targeted outreach, intentional storytelling, culture programs, and events designed to build your talent brand.
"Lars joined us as an engagement through Amplify but almost immediately he was referred to as part of the #hootfam by our team. During this time, Lars partnered on several key talent acquisition and talent branding initiatives ranging from driving our global employer branding playbook, optimizing our candidate experience process, #followthesun, and several other initiatives of which many can be found on HROS.co. And #HROS - another project I'm excited to continue to partner with him on! Lars exudes genuine leadership - collaborative, risk taking, strategic, egoless, and spectacularly innovative. But what makes him unique is that he brings everyone on the journey while sharing openly."
- Ambrosia Vertesi, Hootsuite VP of Talent
Recruiting is fundamental to every company; having the right people, processes, and products in recruiting fuels your business – and bottom line. AMPLIFY will help put you in the driver’s seat by partnering with you to navigate your recruiting roadmap and steer your organization to sustained success when it comes to attracting, engaging, and hiring top talent.
With over 15 years of hands-on experience creating and leading high-impact recruiting organizations across a broad range of industries for some of the world’s biggest brands, AMPLIFY has the expertise you need to supercharge your recruiting efforts.
We partner with our clients to offer a full suite of services ranging from process optimization, vendor and HR technology selection, recruiter training, gap and change management, and implementing best practices and benchmarks. We know there’s no such thing as “one size fits all,” so we’ll work with you to deliver the solution to best meet your organization’s unique recruiting needs.
"Lars is one of the most talented recruiting professionals I have ever worked with. A great ambassador for the organization, Lars attracted and hired exceptional people, often competing with other leading organizations for talent. But Lars is much more than a great recruiter. He is a great leader, mentor, and motivator. His passion and energy are absolutely infectious. I often noted that everything and everyone just seem to be better when Lars is around! He quickly learned new things, effectively utilized his resources (which were often limited), expertly managed resistance and controversy -- and just plain worked hard. Lars is now an exceptional HR leader with deep and wide experience and is capable of doing many things and doing them well."
Beverly Carmichael - Cracker Barrel Chief People Officer
Finding the talent your organization needs isn’t easy – and without the right capabilities, just in time recruiting never happens quickly enough. That’s why AMPLIFY// Search can help you hire the right people at the right time, all the time, with our full range of custom search services.
From executive search to contingent staffing to retained recruiting services, we offer a variety of different search models designed to best identify and secure the right hires at the right price.
We have experience across markets, functions, verticals and levels, from high volume to highly targeted, ensuring we’re able to leverage our expertise in industries as diverse as Entertainment, Technology, startups, Non-Profits, e-Commerce and more to find not just the right skills, but the right fit for your industry – no matter what industry you’re recruiting for.
That’s just a small sampling of the hundreds of requisitions we’ve successfully filled in over fifteen years of search. Because in recruiting, experience is everything.
AMPLIFY// has helped many organization build and execute progressive programs that help them meet their talent brand and recruiting needs. You can learn more about some of our specific partnerships and outcomes below, as well as campaign examples to get a feel for how we work and the results we deliver.