Case Study: Hootsuite
Hootsuite was experiencing explosive growth over the past several years. Being a leader in the social HR space, Hootsuite had a strong desire to continue pushing the boundaries of Employer Branding, social recruiting, and working at the edges of modern recruiting.
Amplify Talent was engaged in a seven month contract to design, champion, and evangelize progressive recruiting and employer branding strategies to enhance Hootsuite’s recruiting capabilities and reach.
- Employer Branding and Recruiting optimization efforts led to a 50% increase in global applications per job.
- Developed programs that led to 43% of applicants stating their decision to apply was influenced by Hootsuite’s Social Recruiting presence.
- Co-launched the Open Source HR initiative (HROS.co) designed to accelerate learning and advancement in HR by sharing case studies and resources.
- In partnership with VP of Talent and HR stakeholders, led the development of Hootsuite’s Employer Brand playbook, a comprehensive global resource to ensure all stakeholders were informed and aligned on how the drive Hootsuite’s Employer Brand efforts.
- In collaboration with talent team, led the development of Hootsuite’s Employee Value Proposition.
- Collaborated with Recruiting team to launch monthly recruiting twitter chat (#HootJobs) designed to give prospects and applicants a window into Hootsuite hiring, and access to Recruiters and Hiring Managers.
- Developed Employer Brand Asset Library, including tailored assets to allow recruiters to more efficiently and effectively share targeted content with recruits and prospects.
- Enhanced and reviewed Candidate Experience (CX) efforts, including redesigned job description templates and candidate communication templates.
- Designed and executed the first global Employer Brand campaign on Periscope: Operation #FollowTheSun.
- Developed visual branded assets to be used with social media shares to drive engagement to #HootsuiteLife and career site.
- Launched #HootsuiteLife Storytelling Lab on SoundCloud.
- Trained recruiting team on social recruiting, employer branding, and recruiting best practices.
Hootsuite Employer Brand Playbook
Hootsuite Story-Telling Lab
Branded Visual Assets
Employer Brand Asset Library
Live Streaming Employer Brand Campaigns
Enhanced Job Description Templates