Social Media continues to change the landscape of recruiting. This is particularly true in corporate recruiting. These tools allow brands to find and engage candidates, create awareness around key hiring initiatives, establish themselves and their culture within relevant communities, and recruit in new ways.
Employment Branding As Strategy
Employment Branding is now a core component to most effective corporate talent strategies. As recruiting continues to evolve, we've taken a cue from our Marketing colleagues and found new tools to extend the reach of our organizations - through content marketing, targeted recruitment marketing, brand ambassadors, and community engagement. Organizations that embraced employer branding early and allocated resources are seeing results.
Employment Branding Is Multi-Channel
An effective employer branding campaign is often a multi-channel effort - LinkedIn, Facebook, Twitter, career site, job descriptions, events, etc. It blends traditional recruiting channels (career site, job descriptions, events) with new digital/social platforms, and it engages employees as well as recruiters. Selecting the appropriate channels for your organization depends on the types of talent you recruit, but I've found Twitter to be particularly valuable for recruiting a broad range of roles, particularly in corporate and technology roles.
Brand Recruiting Accounts On Twitter
When I'm training recruiters in employer branding I tend to focus on Twitter, as that's the platform many are least familiar with. I often get questions about developing a brand recruiting account on Twitter, so compiled a Twitter list of all the corporate/brand recruiting accounts I could find to serve as an education and inspiration tool for those new to the platform, and give experienced recruiters in this space an opportunity to see what their peers are doing (link below).
This list will be updated regularly as I become aware of new brand recruiting Twitter handles. If you're aware of any you don't see here, leave a comment or tweet me at @ThisIsLars and I'll add to the list.