Lars Schmidt is the Founder of AMPLIFY//, a boutique agency that helps companies re-imagine the intersection of culture, talent, and brand. Before founding Amplify, he was instrumental in developing innovative talent strategies at NPR; recognized by Mashable, Wall Street Journal, Washington Post, and others. In prior roles Lars, was responsible for creating scalable high-growth global talent strategies at Ticketmaster, Magento, and several startups in Los Angeles.
Lars is also the Co-Founder of HR Open Source (#HROS), a global initiative to drive innovation and education in HR. He’s also a global keynote speaker and podcast host, sharing views and insights around the intersection of talent, culture, brand, digital engagement, and technology. Lars is the co-author of Employer Branding for Dummies (Wiley, 2017). He was named a Top 100 Influencer by HR Examiner, included in The Huffington Post’s Top 100 Most Social HR Experts on Twitter, LinkedIn’s 50 Most Popular Recruiting Influencers, and Greenhouse's 2017 HR Influencers. You can find him on Twitter @Lars. Lars lives in Reston, VA with his wife, two daughters, and their dog Mugsy.