The New York Times recently published a story, “The God of ‘SNL’ Will See You Now“, that featured embedded tweetable highlights throughout the story. Poyter covered this experimentation with tweetable highlights, including this background from NYT Deputy Editor of Interactive, Marc Lavalle:
“It’s a one-off experiment on this story,” Times Deputy Editor of Interactive News Marc Lavallee told Poynter by phone. “It’s not like a feature that’s in the pipeline to be rolled out sitewide.” The Times is continuing to experiment with article presentation online in advance of a redesign next year.
I was intrigued by the concept, and wanted to learn more. After a bit of research, I discovered a post by Blogging Bistro that led me to a new platform – ClickToTweet.com. Click To Tweet allows you to enter custom tweets (with text, handles, url) into an open text field. The platform generates a custom url you can use to allow readers to easily send tweet-sized comments throughout your posts. Here’s an example:
How to embed tweetable highlights in your blog posts (tweet this)
I’m going to be experimenting with this in future blog posts, but wanted to share the discovery in the meantime. If you find it useful and incorporate it into your own blog posts, leave a comment with the url so readers can check it out and learn from your examples.